Top 5 Books and Reference Apps in Nigeria Q4 2022

The fourth quarter of 2022 saw significant performance trends among the top 5 Books and Reference applications on a unified platform in Nigeria. Here’s a detailed look at their weekly downloads, revenue, and active users according to Sensor Tower data.

GoodNovel - Web Novel, Fiction experienced a robust increase in weekly downloads, peaking at 6.6K in the week of December 19. Weekly revenue also saw a steady rise, reaching approximately $2.8K by the end of December. Active users grew from 19.3K at the start of the quarter to around 27.9K by the end.

Joyread showed a varied trend in weekly downloads, starting at 3.5K and falling to 618 by the end of December. Revenue followed a similar pattern, with the highest weekly revenue of around $1K in late October, dropping to $754 in the final week of December. Active users also decreased from 4.3K to approximately 2.4K.

WebNovel saw a substantial increase in weekly downloads, peaking at 9.4K in the last week of December. Revenue showed an upward trend, reaching about $771 in the same period. Active users grew from 14.5K to an impressive 25.4K by the end of the quarter.

Everand: Ebooks and audiobooks maintained a relatively stable number of weekly downloads, averaging around 2.3K throughout the quarter. Weekly revenue varied, with a peak of approximately $2.1K in late November. Active users showed a gradual increase, reaching 16.4K by the end of December.

MoboReader displayed fluctuating weekly downloads, starting at 2.2K and dropping to 622 by the end of December. Revenue peaked at about $1.3K in early December. Active users grew from 8.8K to about 10.1K in early November but saw a decline to around 5.9K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.